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Web promotions(Internet marketing)
You have your website up and ready. It has all the features and good design. It's also fast and fancy. Great! But, where are the visitors? Who knows about the existence of your website? Is it listed in popular search engines like Google, Yahoo etc? Are your friends and family the only people visiting your site? What about the rest of the world??? What are those millions of people on the net doing? Which sites are they visiting? Why doesn't anyone ever visit your website? Just imagine, throughout the world, thousands of consumers are hooking up with new companies every day through their websites, and giving them business. Is your website fetching you, your share? The first step towards enhancing your web presence is to have a well designed web site. However, creating a good website is only a small portion of the good work done. The other, and often the most crucial parts are promoting your Web Site. Your website will not have frequent visitors unless it is well promoted and made popular to the rest of the world. Promoting a website can be a complex task and requires the help of experts with professional strategies. We, at NEWGEN software provide SEO services, website Promotion, Web maintenance, listing in major search engine and optimized mainly for Google, MSN, Yahoo and Alta Vista and others too. We will promote your website professionally so that it attracts maximum visitors at all times. We ensure that your website becomes popular and productive, bringing in new business opportunities for you. Our experienced professionals frequently update your website, so that you get new business from your website. For your website to be promoted, we follow crucial steps: Key phrase Analysis Keyphrase Analysis is the most vital for achieving top search engine rankings. We deeply analyze the product through visitor's eyes to get key phrases right. We take a 360 view & all permutations & possibilities of how a searcher would enter his requirements into the search engine query box. Highlights Our job is to find out how your customers search for your product online. Which keywords (or more correctly key phrases) do your customers use? The higher the KEI, the more popular keywords are, and the less competition you have. This means your website has a better chance of getting to the top. We analyze exactly what you sell, and how people search for you. We also consider how many competitors you have for particular keywords. Once we know what keywords we should be using for maximum effect, we need to know how to utilize those keywords within the copy of your web site's text, its Meta tags, and all the little added extras that can give you that slight advantage over your competitors. We always keep in mind that it's also very important to know that your website is using techniques that might actually block the search engines from finding and adding your site to their databases! Search Engine Optimization Search engine optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copy writing, nor links, nor just searches engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. NEWGEN software always tries to facilitate with the best search engine ranking. We understand that top 10 rankings with every single major search engine and directory can be obtained, many of our sites got position there. Search engine optimization is the ingredient that insures you aren't wasting your time when you submit your site to the search engines. At NEWGEN we design sites that are "Search engine friendly" we make your site easy to navigate for the search engines as possible without losing its appeal to human visitors. We provide a range of Search Engine Optimization services to suit your needs. We perform SEO on small websites all the way to large dynamic ecommerce websites. Some of our SEO expertise includes: • search engine friendly coding • keyword research • content writing • competitor analysis • link building • PPC campaign management We wrote them and we own them. But they are our proprietary tools and are integral to our entire process. We understand the needs of SEOs, and we use these tools ourselves while providing service to our clients. Viral Marketing Not at all! Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for growth in message's exposure and influence. It also increases the chance of that individual to come back to the site: [IMAGE WILL COME HERE] If you setup a newsletter that is informative, timely, and provides free and useful information to your customers, chances are they are going to come back. They are also reminded on a monthly basis of your existence, something that is very important. The more a client is reminded of your existence, the more likely they are to refer you. This is the essence of viral marketing. Or course, when you deliver that newsletter, you can also remind your previous customers about product reviews and notification of specials - and that is a great way to increase sales. Link Exchanges A link from a trusted website is like a recommendation. The better the recommendation, more people will visit your site. A successful reciprocal link exchange campaign will get genuine & targeted visitors to your website. A major advantage of a professional link exchange is high rankings on search engines. This is because, search engines, particularly Google work on Page Rank technology. At NEWGEN software, we maintain & run link exchange campaigns for several US, European & Australian Internet marketing companies. Methodology • Quality links: We procure inbound links to your website from trusted high quality websites. • Targeted audience: We only procure links from websites, which are only related to your website subject / topic. Search engine algorithms give more emphasis (higher rankings) to inbound links from websites / WebPages which are on related topics. • We generate 'anchor text', keywords & phrases after an extensive detailed 'Keyword Analysis', thereby giving you higher ranks on search engines. • We employ a related topics directory & thereby, do not have more than 100 links on a single page. We therefore maintain quality inbound & outbound links. This gives a win-win situation for all our link partners. • We do NOT use any SPAM techniques. Ranking Reports Once we promote your website, we let you know just where you stand. We include all major search engines into our report and can even analyze your competitors, so you know if we're doing our job. Ranking Reports show you where you are ranked for particular key phrases on particular engines Our reports include: • PAGE & KEYWORD REPORT - To view the effectiveness of each page on your Web site where a ranking was found. That way we know which pages we should • Leave alone and which pages we should improve. • URL SUBMISSION VERIFICATION REPORT - Making sure all your Web pages get submitted, indexed, and stay that way. • SUMMARY DESCRIPTION REPORT - Displays what your summary description listings look like on each Engine. We analyze these pages to see what we could do to beat your competition. • ALERT REPORT - Alerts us to places where you've declined in rank. • TREND REPORT - Shows a summary of your rank statistics over time by Engine and keyword. • CONCISE SUMMARY REPORT - Excellent overview of your search positions by keyword and Search Engine. It even shows your last reported positions. • COMPETITIVE ANALYSIS REPORT - Compare your keyword position against one or more competing Web sites. { Top } Additional marketing services include Online Advertising • The basic of fundamentals advertising are applicable to Online Advertising too, only in case of online advertising it is applicable to the Internet Media. Our objective: • The basic of fundamentals advertising are applicable to Online Advertising too, only in case of online advertising it is applicable to the Internet Media. Our objective: • To inform the consumer about new products, services, offers, new product launches or vital information to me made know to the consumer. • To persuade an audience to purchase a product / service or to change their brand preferences. • To educate consumers about the need for a product. • To tell consumers where they can buy a product. Our online advertising is associated with more of visual forms of advertising like banner campaigns, viral marketing campaigns, paid adverts, flash intros, landing pages in email campaigns & newsletters etc. Online advertising services from NEWGEN Software are the following: • Online banner advertising campaigns: • We manage Internet banner campaigns for clients of our offshore outsourcing partners. We also create banners; please see our banner design page here. • Examples of these are web banner campaigns on eBay, Yahoo, Hotmail, etc. • We also maintain banner exchange network & banner affiliate programs for our clients. • Email newsletter marketing We do NOT Spam! NEWGEN software adheres to strictly NO Spam policy. We manage entire newsletter campaigns, right from newsletter Design, create newsletter templates, email newsletters to opt-in lists & maintain online newsletter software for our offshore Outsourcing clients from USA, UK and Australia etc. If you are a advertising agency & want to offload your client's internet advertising campaigns & newsletter management & related online advertising services, please do get in touch with us now! Our email marketing service includes: • Opt in Email lists Opt in email marketing is targeted direct email marketing to online visitors or existing customers, who have signed up on your website & have provided their consent for receiving promotional emails. These opt in email lists are usually collected from newsletters subscriptions or promotional offers put up by a company on its website. These email lists are also called as Permission List & therefore we have permission email marketing or permission based email-marketing services. • Bulk emailing services Once these email lists have been procured, the next step is to send emails to all users of these target email lists. This is called as Bulk email marketing or mass email marketing. • Tracking email campaigns Email tracking & campaign report generation is a vital aspect of email campaign management. These reports can be used to calculate ROI of an email marketing campaign, delete obsolete email Ids, plan for specific sub-groups, like regional or age wise etc. We provide email campaign management services, right from designing HTML email adverts (flyer design), and copywriting newsletters, generate optimum email lists, send bulk emails & finally generate tracking reports for the email campaigns. Usability Testing Usability testing is the most effective way to guide your website to success, because it solves problems before they become entrenched in your design and cannot easily be removed. Once your design is finalized, it's a big headache to change it. So, usability testing is important because in the long run it will net you more customers, and reduce development mistakes. [GRAPH WILL COME HERE] It doesn't matter for us if you already have developed your website. There is always room for improvement. Usability testing is iterative; it is an ongoing process. Rolling out a new product line or service? TEST IT! NEWGEN's Web Promotion service uses usability testing in our web promotion to make sure that what you're selling is understood, and the reasons for buying your product or service are obvious. We bring our arsenal of web design and layout experience with us when we come to work for you. Using these techniques will increases page rank (PR), Search engine Ranking (SERP) & back links in Google, Yahoo & MSN and will create maximum possible traffic on your website, which will eventually increase the number of potential customers for you. Our experts develop a well thought plan, according to your requirements, in order to maximize your client base and enhance your publicity campaigns. This helps you gain local as well as International Exposure. We guarantee you increased revenue and website popularity when you choose from one of our standard Web Promotion Packages. Get a quote Contact Us to know about our course. |
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