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Our Coverage
NEWGEN offers marketing consultancy services to Indian and Foreign companies, covers following areas: 1. Marketing strategy Developing a marketing strategy is vital for any business. Without one, all efforts to achieve marketing goal are likely to be haphazard and inefficient. NEWGEN as a marketing strategy consultant, specializing in developing and implementing results oriented Marketing Strategy that meet customer needs better than competitors and develop long-term and profitable relationships with those customers. While developing marketing strategy for our clients, we mainly focus on understanding customer's current and emerging needs. Over the past 7 years, IKON has been involved in more than 100 marketing strategy engagements across a wide variety of industries. This involvement provides us with unique insights into customer needs, how they are changing and how they are taking buying decision. Keeping ourselves updated with present economic and market environment conditions, and also expertise in market research, we formulate results oriented and workable marketing strategy for our clients. Not only developing marketing strategies but we also help clients to evaluate existing marketing strategies, identify problems and give proper strategic solutions. 2. Market Research NEWGEN is one of the leading market research consultants in India specialized in following kinds of market research in India. -Market Opportunity Assessment Studies -Customer Research -Consumer Research -Industry Research -Competitor Analysis -Risk Analysis -Product Research -Advertising Research -Brand Research -Pricing Research -Strategic Market Research -Feasibility Studies Our market research and analysis service includes both primary and secondary research using quantitative and qualitative research techniques. Our research report will contain all analytical findings and conclusion which helps to take informed and right decision on strategy formulation and planning. We have undertaken market research projects for various industries/sectors like Automobile, FMCG, Healthcare, Textiles, Telecom, Real estate, Banking, Chemicals, Machine tools, Auto Parts, Paint, Industrial parts, IT, Software, Media, Finance since last 7 years. 3. Branding & Promotion -formulation of branding strategies right from beginning of brand building to brand equity -guide through advertising concept, material, media planning and public relation 4. International Marketing -international market research -formulation of international marketing strategies and implementation plan -export marketing plan and support during implementation 5. Internet Marketing -formulation of internet marketing strategies and implementation plan -internet advertising and promotion -internet marketing plan and support during implementation 6. Strategic Management -building corporate strategy and business plan. -start-up assistance to Indian and foreign companies -business process reengineering and redesigning -organizational Development -feasibility studies |
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© 2011 New Gen Infotech, Pune, India. All Rights Reserved. |